Our Programs

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Historically black colleges and universities (HBCUs) were established to serve the educational needs of black Americans. Prior to the time of their establishment, and for many years afterwards, blacks were generally denied admission to traditionally white institutions. As a result, HBCUs became the principle means for providing postsecondary education to

black Americans. Today, HBCUs must fulfill educational goals far beyond those initially set. The expanded roles of HBCU colleges and universities requires effectiveness in helping their communities with neighborhood revitalization, housing, and economic development. 

As Millennials and Generation Z households develop and expand their

influence through social and mainstream media, corporations are paying

attention and pivoting to reach this culture-rich group with unique,

captivating campaigns, products and services that meet their needs.

HBCU On the Green's HBCU Card Program is a creative solution to helping our customer base strengthen the financial literacy of Black Americans that support HBCUs and Greek organizations while rewarding them for reinvesting in the businesses that sustain their local college town economies.  

HBCU on the Green offers African American college students, administrators, faculty and alumni exclusive access to, products, services and financial literacy tools to empower an

underserved consumer market. As a diverse marketing and financial literacy campaign, HBCU On the Green will target African American consumers to educate them on the behaviors and the smart money benefits.

Our community is full of people who want to help. We work to assist people providing services with the people who need them. Come connect with HBCU on the Green to find support in new ways.