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Graduates celebrating at South Carolina State University commencement.

HBCU History

Historically Black Colleges and Universities (HBCUs) were established to serve the educational needs of Black Americans. Prior to the time of their establishment, and for many years afterwards, blacks were generally denied admission to traditionally white institutions. As a result, HBCUs became the principle means for providing post-secondary education to Black Americans. Today, HBCUs must fulfill educational goals far beyond those initially set. The expanded roles of HBCU colleges and universities requires effectiveness in helping their communities with neighborhood revitalization, housing, and economic development. 

Group of college students wearing fraternity and sorority shirts.

Our Mission

Our mission is to lead the way with establishing a historic HBCU Collegiate-based card rewards program to connect with college students, alumni, Greeks and the wider community through HBCU OTG. Users may also access a directory of minority owned businesses, career opportunities, financial literacy tools, events calendar, official licensed retail merch, subscription boxes and exclusive offers.

Our Programs

The Problem

Our Solution

Our Solution

Historically black colleges and universities (HBCUs) were established to serve the educational needs of black Americans. Prior to the time of their establishment, and for many years afterwards, blacks were generally denied admission to traditionally white institutions. As a result, HBCUs became the principle means for providing postsecond

Historically black colleges and universities (HBCUs) were established to serve the educational needs of black Americans. Prior to the time of their establishment, and for many years afterwards, blacks were generally denied admission to traditionally white institutions. As a result, HBCUs became the principle means for providing postsecondary education to

black Americans. Today, HBCUs must fulfill educational goals far beyond those initially set. The expanded roles of HBCU colleges and universities requires effectiveness in helping their communities with neighborhood revitalization, housing, and economic development. 

Our Solution

Our Solution

Our Solution

As Millennials and Generation Z households develop and expand their

influence through social and mainstream media, corporations are paying

attention and pivoting to reach this culture-rich group with unique,

captivating campaigns, products and services that meet their needs.

HBCU On the Green's HBCU Card Program is a creative solution to help

As Millennials and Generation Z households develop and expand their

influence through social and mainstream media, corporations are paying

attention and pivoting to reach this culture-rich group with unique,

captivating campaigns, products and services that meet their needs.

HBCU On the Green's HBCU Card Program is a creative solution to helping our customer base strengthen the financial literacy of Black Americans that support HBCUs and Greek organizations while rewarding them for reinvesting in the businesses that sustain their local college town economies.  

Financial Literacy Tools

HBCU on the Green offers African American college students, administrators, faculty and alumni exclusive access to, products, services and financial literacy tools to empower an

underserved consumer market. As a diverse marketing and financial literacy campaign, HBCU On the Green will target African American consumers to educate them on th

HBCU on the Green offers African American college students, administrators, faculty and alumni exclusive access to, products, services and financial literacy tools to empower an

underserved consumer market. As a diverse marketing and financial literacy campaign, HBCU On the Green will target African American consumers to educate them on the behaviors and the smart money benefits.


Our community is full of people who want to help. We work to assist people providing services with the people who need them. Come connect with HBCU on the Green to find support in new ways.

HBCU on the Green Supports

Students, Parents, Alumni, and Supporters can drop us a note on financial literacy ideas and participation involvement

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